User Segmentation Based on Travel Regularity in E-Scooter Sharing Service

The dockless e-scooter sharing service is rapidly spreading, replacing existing transportation, and improving last-mile accessibility. User segmentation with travel regularity and segment-level behavior analysis, which are already conducted in public transit, also benefits e-scooter sharing service to enhance service quality and increase usage. In this work, we group e-scooter users according to their travel regularity and identify each group's usage characteristics. Through the dockless e-scooter usage data, as operated in six cities in South Korea, travel regularity measured by users' repetitive departure time and destination is discovered and spatiotemporal usage patterns are identified. We divide e-scooter users into three groups by type of travel regularity: irregular user, spatially regular user, and regular user. Regular users more frequently use e-scooters, travel shorter distances, and walk longer distances to find an e-scooter than other groups. It is also revealed that the use in morning peak hours only occurs in the regular user group. By decomposing the temporal patterns of spatially regular and regular users, we discover that spatially regular users are composed of daytime, evening peak, and nighttime users. In contrast, regular users are composed of morning peak, evening peak, and lockdown (restriction in response to COVID-19 pandemic) peak users. This research suggests user segmentation based on travel regularity in e-scooter sharing services, enabling multiple strategies to be drawn to retain users with high regularity and convert users with low regularity to regular users.

Delivering in Urban Areas: A Probabilistic-Behavioral Approach for Forecasting the Use of Electric Micromobility

Urban delivering is facing some significant changes that are heading towards unsustainable scenarios. At the same time, local administrations as well as city planners are involved in promoting new solutions that can help to improve city sustainability and livability. In this context, electric micromobility could offer a valuable contribution. In fact, electric micromobility systems such as e-bikes and e-scooters, both at an individual level or as a shared service, could represent sustainable mobility options for city logistics, especially for specific classes of parcel delivery, users’ characteristics and travelled distances. Considering both the growth of e-commerce and the spreading of new options for delivering parcels (e.g., crowdshipping), electric micromobility (e-bikes and e-scooters) could support the penetration and acceptability of such new options, limiting the impacts of delivery operations. After analysis of the current e-commerce background and a review of the current delivery options to satisfy delivery demand, crowdshipping stands out. Thus, the potential shift from private transport to e-micromobility for crowdshipping is investigated, assuming that potential crowdshippers may, mainly, be commuters. The methodology is based on using probabilistic-behavioral models developed within random utility theory, which allow the potential shift towards e-micromobility for commuting to be forecasted. The models were calibrated in Rome, where more than 200 interviews with commuters were available.